TAKING INFLUENCE INTO AN ESPORT EVENT

Partnering with Michou—one of France’s biggest YouTubers with over 10 million subscribers—we co-created a thrilling competitive game that captured the attention of his massive community. Our live tournament reached a peak of 80k concurrent viewers and generated 200k+ plays, turning Michou’s fanbase into active participants of an unforgettable gaming experience that seamlessly blended competition and entertainment.